Hi, I'm
Arpan Kanthariya
SEO Specialist helping websites grow with Technical SEO, AI SEO, Local SEO, E-commerce SEO & Organic Search.

Growth-focused SEO Specialist
3+ years driving organic growth for brands across India, USA, Australia & New Zealand.
I'm Arpan Kanthariya, an SEO Specialist based in Surat, Gujarat. I've spent the last 3+ years turning technical audits, content strategy and AI-assisted optimization into measurable organic growth for global brands.
From Shopify stores in the US to WordPress publications in India and lighting e-commerce in New Zealand — I build SEO systems that scale. My focus: Core Web Vitals, schema, information architecture and topical authority that ranks and converts.
What I do best
Full-stack SEO — from crawl budget to conversion.
Technical SEO
Crawlability, indexation & site architecture built to scale.
SEO Audit
Deep 200+ point audits with prioritized fixes.
On-Page SEO
Content, meta, headings & entity optimization.
Off-Page SEO
Authoritative backlink strategy that lasts.
Local SEO
GBP, citations & local pack domination.
International SEO
Hreflang, geo-targeting & multi-region growth.
WordPress SEO
Yoast/Rank Math tuning + performance.
Shopify SEO
Collection & PDP optimization at scale.
Schema Markup
Rich results with JSON-LD structured data.
Core Web Vitals
LCP, INP & CLS optimization for speed & rankings.
Keyword Research
Topical maps & intent-first keyword clusters.
Content Optimization
AI-assisted briefs, updates & internal linking.
Internal Linking
Silo & hub strategies that boost topical authority.
Website Migration
Zero-loss redirects and platform migrations.
Tools & Expertise
The stack behind every campaign.
Technical SEO
Content & Research
E-commerce SEO
Analytics
AI SEO
Career Timeline
3+ years shipping SEO wins.
Freelance SEO Specialist
- Manage end-to-end SEO campaigns for international clients.
- Improve organic traffic through technical & content optimization.
- Conduct in-depth technical SEO audits and roadmaps.
- Implement Schema.org structured data and rich results.
- Optimize Core Web Vitals and site performance.
SEO Executive
- Executed SEO strategies for multi-industry clients.
- Keyword research & topical mapping.
- Competitor & SERP analysis.
- Delivered technical SEO improvements & on-page fixes.
Featured Projects
Case studies across e-commerce, publishing and local.
Key Clients
Brands I've partnered with across 4 continents.
Achievements in Numbers
What clients say
"Arpan rebuilt our technical SEO from the ground up. Organic revenue nearly doubled in 6 months."
"The clearest SEO audit I've seen — and the roadmap actually shipped results. Highly recommend."
"Content ops + AI SEO expertise that moved us from page 3 to top 5 across our money pages."
Certifications & Education
Certifications
Education
Latest SEO Articles
Technical SEO Playbook for 2026
How AI Search Is Rewriting SEO
Latest Google Core Update Analysis
Schema.org Wins That Ship Rich Results
INP & Core Web Vitals in 2026
Programmatic SEO with AI Assistance
Let's grow your organic search
Available for freelance projects and long-term SEO retainers.