Available for freelance projects • Surat, India

Hi, I'm
Arpan Kanthariya

SEO Specialist helping websites grow with Technical SEO, AI SEO, Local SEO, E-commerce SEO & Organic Search.

3+
Years
50+
Projects
70%
Avg. Growth
Abstract 3D gradient orb representing organic search growth
Organic Traffic
+218%
PageSpeed
98/100
Scroll ↓
About

Growth-focused SEO Specialist

3+ years driving organic growth for brands across India, USA, Australia & New Zealand.

I'm Arpan Kanthariya, an SEO Specialist based in Surat, Gujarat. I've spent the last 3+ years turning technical audits, content strategy and AI-assisted optimization into measurable organic growth for global brands.

From Shopify stores in the US to WordPress publications in India and lighting e-commerce in New Zealand — I build SEO systems that scale. My focus: Core Web Vitals, schema, information architecture and topical authority that ranks and converts.

India
USA
Australia
New Zealand
0+
Years Experience
0+
Projects
0+
Clients
0+
SEO Audits
0%
Traffic Growth
Services

What I do best

Full-stack SEO — from crawl budget to conversion.

Technical SEO

Crawlability, indexation & site architecture built to scale.

SEO Audit

Deep 200+ point audits with prioritized fixes.

On-Page SEO

Content, meta, headings & entity optimization.

Off-Page SEO

Authoritative backlink strategy that lasts.

Local SEO

GBP, citations & local pack domination.

International SEO

Hreflang, geo-targeting & multi-region growth.

WordPress SEO

Yoast/Rank Math tuning + performance.

Shopify SEO

Collection & PDP optimization at scale.

Schema Markup

Rich results with JSON-LD structured data.

Core Web Vitals

LCP, INP & CLS optimization for speed & rankings.

Keyword Research

Topical maps & intent-first keyword clusters.

Content Optimization

AI-assisted briefs, updates & internal linking.

Internal Linking

Silo & hub strategies that boost topical authority.

Website Migration

Zero-loss redirects and platform migrations.

Skills

Tools & Expertise

The stack behind every campaign.

Technical SEO

Screaming Frog95%
Core Web Vitals92%
Schema Markup90%
GTmetrix / PageSpeed93%

Content & Research

Keyword Planner92%
Surfer SEO88%
NeuronWriter85%
Content Briefs93%

E-commerce SEO

Shopify92%
WooCommerce88%
Product Schema90%
Faceted Nav85%

Analytics

GA494%
Google Search Console96%
Ahrefs92%
SEMrush / Moz90%

AI SEO

ChatGPT95%
Gemini90%
Claude88%
AI Content Ops92%
Experience

Career Timeline

3+ years shipping SEO wins.

2024 – Present

Freelance SEO Specialist

Independent
  • Manage end-to-end SEO campaigns for international clients.
  • Improve organic traffic through technical & content optimization.
  • Conduct in-depth technical SEO audits and roadmaps.
  • Implement Schema.org structured data and rich results.
  • Optimize Core Web Vitals and site performance.
Jan 2023 – Dec 2024

SEO Executive

M & S Infotech
  • Executed SEO strategies for multi-industry clients.
  • Keyword research & topical mapping.
  • Competitor & SERP analysis.
  • Delivered technical SEO improvements & on-page fixes.
Portfolio

Featured Projects

Case studies across e-commerce, publishing and local.

VJ
E-commerce SEO

Vir Jewels

+180% organic revenue
ShopifySchemaCWV
Visit
HI
Publisher SEO

Hindi Indian

+320% traffic
WordPressTopical AuthAI Content
Visit
SW
D2C SEO

Sylvi Watches

+140% organic sessions
ShopifyContentCRO
Visit
A
Local + E-com

AutoFresh

Top 3 for 60+ terms
Local SEOSchemaGBP
Visit
D
Automotive SEO

DetailMax

+95% qualified leads
Technical SEOLocal
Visit
NL
International SEO

NZ Lights

+210% NZ organic
HreflangShopifyCWV
Visit
Trusted by

Key Clients

Brands I've partnered with across 4 continents.

Impact

Achievements in Numbers

0%
Organic Traffic Growth
0%
Speed Improvement
0+
SEO Audits
0+
Projects Completed
0+
Happy Clients
Testimonials

What clients say

"Arpan rebuilt our technical SEO from the ground up. Organic revenue nearly doubled in 6 months."

PS
Priya Sharma
Founder, D2C Brand

"The clearest SEO audit I've seen — and the roadmap actually shipped results. Highly recommend."

JO
James O'Connor
Marketing Lead, NZ Retail

"Content ops + AI SEO expertise that moved us from page 3 to top 5 across our money pages."

RM
Rahul Mehta
CEO, Publishing
Credentials

Certifications & Education

Certifications

SEO Certification
Advanced SEO
Advanced Digital Marketing
Ahmedabad School of DM
Social Media Marketing
Certified

Education

2022
Advanced Digital Marketing
Ahmedabad School of Digital Marketing
2019
Diploma in Electrical Engineering
GTU
Journal

Latest SEO Articles

Technical SEO

Technical SEO Playbook for 2026

8 min read
AI SEO

How AI Search Is Rewriting SEO

6 min read
Google Updates

Latest Google Core Update Analysis

5 min read
Schema

Schema.org Wins That Ship Rich Results

7 min read
Core Web Vitals

INP & Core Web Vitals in 2026

9 min read
AI SEO

Programmatic SEO with AI Assistance

10 min read
Contact

Let's grow your organic search

Available for freelance projects and long-term SEO retainers.